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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q164-Q169):

NEW QUESTION # 164
A developer wants to retrieve all recordsin the OrderDetails data extension which are associated with a particular customer.
Which two AMPscript functions would return a suitable rowset?
Choose 2 answers

A. Row
B. LookupRows
C. LookupOrderedRows
D. Lookup

Answer: B,C

Explanation:
To retrieve multiple records associated with a particular customer from the OrderDetails data extension, the LookupRows and LookupOrderedRows functions are suitable. These functions return a rowset containing the records that match the specified criteria.
* LookupRows: Retrieves a rowset of records based on specified criteria.
* Example:
ampscript
Copy code
SET @rows = LookupRows('OrderDetails', 'CustomerID', @customerID)
* LookupOrderedRows: Retrieves a rowset of records based on specified criteria and allows for sorting.
* Example:
SET @rows = LookupOrderedRows('OrderDetails', 0, 'OrderDate DESC', 'CustomerID', @customerID) Salesforce AMPscript LookupRows Reference: Salesforce AMPscript LookupOrderedRows

NEW QUESTION # 165
Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email.
What process would they use to get real-time engagement data?

A. Event Notification Service
B. Client-Side JavaScript
C. WSproxy Service
D. Query Activity

Answer: A

Explanation:
The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.
Salesforce Event Notification Service

NEW QUESTION # 166
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension.
The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?

A. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
B. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
C. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
D. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)

Answer: C

Explanation:
To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:
ampscript
Copy code
RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0
This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation

NEW QUESTION # 167
A developer identified a use case where a triggeredsend of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls.
When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?

A. The email interaction has been started
B. The email interaction has been published.
C. The send permissions have been granted for the Client ID and Client Secret within Installed Packages.
D. The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.

Answer: C

Explanation:
A "401 Unauthorized" error typically indicates an issue with authentication or permissions. Since the Client ID and Client Secret have been successfully used in other REST calls, the most likely cause is insufficient permissions for sending emails.
* Check Send Permissions: Ensure that the appropriate permissions for sending emails have been granted to the Client ID and Client Secret in the Installed Packages. Without these permissions, the API call will fail with a 401 error.
Salesforce Installed Packages and Permissions

NEW QUESTION # 168
Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.

A. Email API
B. Subscriber API
C. SOAP API
D. REST API

Answer: C,D

Explanation:
To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.
* REST API: The REST API can be used to trigger emails by making a call to the /messaging/v1
/messageDefinitionSends/{key}/send endpoint.
* SOAP API: The SOAP API can also be used to trigger sends by utilizing the TriggeredSend object.
Salesforce Marketing Cloud REST API
Salesforce Marketing Cloud SOAP API

NEW QUESTION # 169
......

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Steve Gray Steve Gray

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